THERE is a sure way
to avoid criticism: be
nothing and do
nothing. Get a job as a
street sweeper and kill
off ambition. The
remedy never fails.

“You Can Do It if You Believe You Can!”

THIS lesson occupies a key-stone position in this
course, for the reason that the psychological law upon
which it is based is of vital importance to every other
lesson of the course.

Let us define the word concentration, as it is here
used, as follows:

“Concentration is the act of focusing the mind
upon a given desire until ways and means for its
realization have been worked out and successfully put
into operation. ”

Two important laws enter into the act of
concentrating the mind on a given desire. One is the
law of Auto-suggestion and the other is the law of
habit. The former having been fully described in a
previous lesson of this course, we will now briefly
describe the law of habit.

Habit grows out of environment – out of doing the
same thing in the same way over and over again – out
of repetition – out of thinking the same thoughts over
and over – and, when once formed, it resembles a
cement block that has hardened in the mold – in that it
is hard to break.

Habit is the basis of all memory training, a fact
which you may easily demonstrate in remembering the
name of a person whom you have just met, by
repeating that name over and over until you have fixed
it permanently and plainly in your mind.

“The force of education is so great that we may
mold the minds and manners of the young into
whatever shape we please and give the impressions of
such habits as shall ever afterwards remain.” –

Except on rare occasions when the mind rises
above environment, the human mind draws the
material out of which thought is created, from the
surrounding environment, and habit crystallizes this
thought into a: permanent fixture and stores it away in
the subconscious mind where it becomes a vital part
of our personality which silently influences our
actions, forms our prejudices and our biases, and
controls our opinions.

A great philosopher had in mind the power of
habit when he said: “We first endure, then pity, and
finally embrace,” in speaking of the manner in which
honest men come to indulge in crime.

Habit may be likened to the grooves on a
phonograph record, while the mind may be likened to
the needle point that fits into that groove. When any
habit has been well formed (by repetition of thought
or action) the mind attaches itself to and follows that
habit as closely as the phonograph needle follows the
groove in the wax record, no matter what may be the
nature of that habit.

We begin to see, therefore, the importance of
selecting our environment with the greatest of care,
because environment is the mental feeding ground out
of which the food that goes into our minds is

Environment very largely supplies the food and
materials out of which we create thought, and habit
crystallizes these into permanency. You of course
understand that “environment” is the sum total of
sources through which you are influenced by and
through the aid of the five senses of seeing, hearing,
smelling, tasting and feeling.

“Habit is force which is generally recognized by
the average thinking person, but which is commonly
viewed in its adverse aspect to the exclusion of its
favorable phase. It has been well said that all men are
‘the creatures of habit,’ and that ‘habit is a cable; we
weave a thread of it each day and it becomes so strong
that we cannot break it.’

“If it be true that habit becomes a cruel tyrant,
ruling and compelling men against their will, desire,
and inclination – and this is true in many cases – the
question naturally arises in the thinking mind whether
this mighty force cannot be harnessed and controlled
in the service of men, just as have other forces of
Nature. If this result can be accomplished, then man
may master habit and set it to work, instead of being a
slave to it and serving it faithfully though
complinings. And the modern psychologists tell us in
no uncertain tones that habit may certainly be thus
mastered, harnessed and set to work, instead of being
allowed to dominate one’s actions and character. And
thousands of people have applied this new knowledge
and have turned the force of habit into new channels.
and have compelled it to work their machinery of
action, instead of being allowed to run to waste, or
else permitted to sweep away the structures that men
have erected with care and expense, or to destroy
fertile mental fields.

“A habit is a ‘mental path’ over which our actions
have traveled for some time, each passing making the
path a little deeper and a little wider. If you have to
walk over a field or through a forest, you know how
natural it is for you to choose the clearest path in
preference to the less worn ones, and greatly in
preference to stepping out across the field or through
the woods and making a new path. And the line of
mental action is precisely the same. It is movement
along the lines of least resistance – passage over the
well-worn path. Habits are created by repetition and
are formed in accordance to a natural law, observable
in all animate things and some would say in inanimate
things as well. As an instance of the latter, it is
pointed out that a piece of paper once folded in a
certain way will fold along the same lines the next
time. And all users of sewing machines, or other
delicate pieces of machinery, know that as a machine
or instrument is once ‘broken in’ so will it tend to run
thereafter. The same law is also observable in the case
of musical instruments. Clothing or gloves form into
creases according to the person using them, and these
creases once formed will always be in effect,
notwithstanding repeated pressings. Rivers and
streams of water cut their courses through the land,
and thereafter flow along the habit-course. The law is
in operation everywhere.

“These illustrations will help you to form the idea
of the nature of habit, and will aid you in forming new
mental paths – new mental creases. And – remember
this always – the best (and one might say the only)
way in which old habits may be removed is to form
new habits to counteract and replace the undesirable
ones. Form new mental paths over which to travel, and
the old ones will soon become less distinct and in time
will practically fill up from disuse. Every time you
travel over the path of the desirable mental habit, you
make the path deeper and wider, and make it so much
easier to travel it thereafter. This mental path-making
is a very important thing, and I cannot urge upon you
too strongly the injunction to start to work making the
desirable mental paths over which you wish to travel.
Practice, practice, practice – be a good path-maker.”

The following are the rules of procedure through
which you may form the habits you desire:

First: At the beginning of the formation of a new
habit put force and enthusiasm into your expression.
Feel what you think. Remember that you are taking the
first steps toward making the new mental path; that it
is much harder at first than it will be afterwards.
Make the path as clear and as deep as you can, at the
beginning, so that you can readily see it the next time
you wish to follow it.

Second: Keep your attention firmly concentrated
on the new path-building, and keep your mind away
from the old paths, lest you incline toward them.
Forget all about the old paths, and concern yourself
only with the new ones that you are building to order.

Third: Travel over your newly made paths as
often as possible. Make opportunities for doing so,


without waiting for them to arise through luck or
chance. The oftener you go over the new paths the
sooner will they become well worn and easily
traveled. Create plans for passing over these new
habit-paths, at the very start.

Fourth: Resist the temptation to travel over the
older, easier paths that you have been using in the
past. Every time you resist a temptation, the stronger
do you become, and the easier will it be for you to do
so the next time. But every time you yield to the
temptation, the easier does it become to yield again,
and the more difficult it becomes to resist the next
time. You will have a fight on at the start, and this is
the critical time. Prove your determination,
persistency and will-power now, at the very

Fifth: Be sure that you have mapped out the right
path, as your definite chief aim, and then go ahead
without fear and without allowing yourself to doubt.
“Place your hand upon the plow, and look not
backward.” Select your goal, then make good, deep,
wide mental paths leading straight to it.

As you have already observed, there is a close
relationship between habit and Auto-suggestion (self-
suggestion). Through habit, an act repeatedly
performed in the same manner has a tendency to
become Permanent, and eventually we come to
perform the act automatically or unconsciously. In
playing a piano, for example, the artist can play a
familiar piece while his or her conscious mind is on
some other subject.

Auto-suggestion is the tool with which we dig a
mental path; Concentration is the hand that holds that
tool; and Habit is the map or blueprint which the
mental path follows. An idea or desire, to be
transformed into terms of action or physical reality,
must be held in the conscious mind faithfully and
persistently until habit begins to give it permanent

Let us turn our attention, now, to environment.

As we have already seen, we absorb the material
for thought from our surrounding environment. The
term “environment” covers a very broad field. It
consists of the books we read, the people with whom
we associate, the community in which we live, the
nature of the work in which we are engaged, the
country or nation in which we reside, the clothes we
wear, the songs we sing, and, most important of all,
the religious and intellectual training we receive
prior to the age of fourteen years.

The purpose of analyzing the subject of
environment is to show its direct relationship to the
personality we are developing, and the importance of
so guarding it that its influence will give us the
materials out of which we may attain our definite chief
aim in life.

The mind feeds upon that which we supply it, or
that which is forced upon it, through our environment;
therefore, let us select our environment, as far as
possible, with the object of supplying the mind with
suitable material out of which to carry on its work of
attaining our definite chief aim.

If your environment is not to your liking, change

The first step is to create in your own mind an
exact, clear and well rounded out picture of the
environment in which you believe you could best
attain your definite chief aim, and then concentrate
your mind upon this picture until you transform it into

In Lesson Two, of this course, you learned that
the first step you must take, in the accomplishment of
any desire, is to create in your mind a dear, well
defined picture of that which you intend to
accomplish. This is the first principle to be observed
in your plans for the achievement of success, and if
you fail or neglect to observe it, you cannot succeed,
except by chance.

Your daily associates constitute one of the most
important and influential parts of your environment,
and may work for your progress or your retrogression,
according to the nature of those associates. As far as
possible, you should select as your most intimate daily
associates those who are in sympathy with your aims
and ideals – especially those represented by your
definite chief aim – and whose mental attitude inspires
you with enthusiasm, self-confidence, determination
and ambition.

Remember that every word spoken within your
hearing, every sight that reaches your eyes, and every
sense impression that you receive through any of the
five senses, influences your thought as surely as the
sun rises in the east and sets in the west. This being
true, can you not see the importance of controlling, as
far as possible, the environment in which you live and
work? Can you not see the importance of reading
books that deal with subjects which are directly
related to your definite chief aim? Can you not see the
importance of talking with people who are in
sympathy with your aims, and, who will encourage
you and spur you on toward their attainment?

We are living in what we call a “twentieth
century civilization.” The leading scientists of the
world are agreed that Nature has been millions of
years in creating, through the process of evolution,
our present civilized environment.

How many hundreds of centuries the so-called
Indians had lived upon the North American continent,
without any appreciable advance toward modem
civilization, as we understand it, we have no way of
ascertaining. Their environment was the wilderness,
and they made no attempt whatsoever to change or
improve that environment; the change took place only
after new races from afar came over and forced upon
them the environment of progressive civilization in,
which we are living today.

Observe what has happened within the short
period of three centuries. Hunting grounds have been
transformed into great cities, and the Indian has taken
on education and culture, in many instances, that
equal the accomplishment of his white brothers. (In
Lesson Fifteen, we discuss the effects of environment
from a worldwide viewpoint, and describe, in detail,
the principal of social heredity which is the chief
source through which the effects of environment may
be imposed upon the minds of the young.)

The clothes you wear influence you; therefore,
they constitute a part of your environment. Soiled or
shabby clothes depress you and lower your self-
confidence, while clean clothes, of an appropriate
style, have just the opposite effect.

It is a well known fact that an observant person
can accurately analyze a man by seeing his work-
bench, desk or other place of employment. A well
organized desk indicates a well organized brain. Show
me the merchant’s stock of goods and I will tell you
whether he has an organized or disorganized brain, as
there is a close relationship between one’s mental
attitude and one’s physical environment.

The effects of environment so vitally influence
those who work in factories, stores and offices, that
employers are gradually realizing the importance of
creating an environment that inspires and encourages
the workers.

One unusually progressive laundryman, in the
city of Chicago, has plainly outdone his competitors,
by installing in his work-room a player-piano, in
charge of a neatly dressed young woman who keeps it
going during the working hours. His laundrywomen
are dressed in white uniforms, and there is no
evidence about the place that work is drudgery.
Through the aid of this pleasant environment, this
laundryman turns out more work, earns more profits,
and pays better wages than his competitors can pay.

This brings us to an appropriate place at which to
describe the method through which you may apply the
principles directly and indirectly related to the subject
of concentration.

Let us call this method the –


In presenting you with this “Magic Key” let me
first explain that it is no invention or discovery of

It is the same key that is used, in one form or
another, by the followers of New Thought and all
other sects which are founded upon the positive
philosophy of optimism.

This Magic Key constitutes an irresistible power
which all who will may use.

THE person who receives
no pay for his services
except that which comes
in the pay envelope is
underpaid, no matter how
much money that en-
velope may contain.

It win unlock the door to riches!
It will unlock the door to fame!
And, in many instances, it will unlock the door to
physical health.

It will unlock the door to education and let you
into the storehouse of all your latent ability. It will
act as a pass-key to any position in life for which you
are fitted.

Through the aid of this Magic Key we have
unlocked the secret doors to all of the world’s great

Through its magic powers all of our great
geniuses of the past have been developed.

Suppose you are a laborer, in a menial position,
and desire a better place in life. The Magic Key will
help you attain it! Through its use Carnegie,
Rockefeller, Hill, Harriman, Morgan and scores of
others of their type have accumulated vast fortunes of
material wealth.

It will unlock prison doors and turn human
derelicts into useful, trustworthy human beings. It will
turn failure into success and misery into happiness.

You ask – “What is this Magic Key?”

And I answer with one word – concentration!

Now let me define concentration in the sense that
it is here used. First, I wish it to be clearly understood
that I have no reference to occultism, although I will
admit that all the scientists of the world have failed to
explain the strange phenomena produced through the
aid of concentration.

Concentration, in the sense in which it is here
used, means the ability, through fixed habit and
practice, to keep your mind on one subject until you
have thoroughly familiarized yourself with that
subject and mastered it. It means the ability to control
your attention and focus it on a given problem until
you have solved it.

It means the ability to throw off the effects of
habits which you wish to discard, and the power to
build new habits that are more to your liking. It means
complete self-mastery.

Stating it in another way, concentration is the
ability to think as you wish to think; the ability to
control your thoughts and direct them to a definite
end; and the ability to organize your knowledge into a
plan of action that is sound and workable.

You can readily see that in concentrating your
mind upon your definite chief aim in life, you must
cover many closely related subjects which blend into
each other and complete the main subject upon which
you are concentrating.

Ambition and desire are the chief factors which
enter into the act of successful concentration. Without
these factors the Magic Key is useless, and the main
reason why so few people make use of this key is that
most people lack ambition, and desire nothing in

Desire whatever you may, and if your desire is
within reason and if it is strong enough the Magic Key
of concentration will help you attain it. There are
learned men of science who would have us believe
that the wonderful power of prayer operates through
the principle of concentration on the attainment of a
deeply seated desire.

Nothing was ever created by a human being which
was not first created in the imagination, through
desire, and then transformed into reality through

Now, let us put the Magic Key to a test, through
the aid of a definite formula.

First, you must put your foot on the neck of
skepticism and doubt! No unbeliever ever enjoyed the
benefits of this Magic Key. You must believe in the
test that you are about to make.

We will assume that you have thought something
about becoming a successful writer, or a powerful
public speaker, or a successful business executive, or
an able financier. We will take public speaking as the
subject of this test, but remember that you must
follow instructions to the letter.

Take a plain sheet of paper, ordinary letter size,
and write on it the following:

I am going to become a powerful public speaker
because this will enable me to render the world useful
service that is needed – and because it will yield me a
financial return that will provide me with the
necessary material things of life.

I will concentrate my mind upon this desire for
ten minutes daily, just before retiring at night and just
after arising in the morning, for the purpose of
determining just how I shall proceed to transform it
into reality.

I know that I can become a powerful and
magnetic speaker, therefore I will permit nothing to
interfere with my doing so.

(Signed …

Sign this pledge, then proceed to do as you have
pledged your word that you would do. Keep it up until
the desired results have been realized.

Now, when you come to do your concentrating,
this is the way to go about it: Look ahead one, three,
five or even ten years, and see yourself as the most
powerful speaker of your time. See, in your
imagination, an appropriate income. See yourself in
your own home that you have purchased with the
proceeds from your efforts as a speaker or lecturer.
See yourself in possession of a nice bank account as a
reserve for old age. See yourself as a person of
influence, due to your great ability as a public
speaker. See yourself engaged in a life-calling in
which you will not fear the loss of your position.

Paint this picture clearly, through the powers of
your imagination, and lo! it will soon become
transformed into a beautiful picture of deeply seated
desire. Use this desire as the chief object of your
concentration and observe what happens.

You now have the secret of the Magic Key!

Do not underestimate the power of the Magic Key
because it did not come to you clothed in mysticism,
or because it is described in language which all who
will may understand. All great truths are simple in
final analysis, and easily understood; if they are not
they are not great truths.

Use this Magic Key with intelligence, and only
for the attainment of worthy ends, and it will bring
you enduring happiness and success. Forget the
mistakes you have made and the failures you-have
experienced. Quit living in the past, for do you not
know that your yesterdays never return? Start all over
again, if your previous efforts have not turned out
well, and make the next five or ten years tell a story
of success that will satisfy your most lofty ambitions.

Make a name for yourself and render the world a
great service, through ambition, desire and
concentrated effort!

You can do it if you BELIEVE you can!

Thus endeth the Magic Key.

The presence of any idea or thought in your
consciousness tends to produce an “associated” feeling
and to urge you to appropriate or corresponding
action. Hold a deeply seated desire in your
consciousness, through the principle of concentration,
and if you do it with full faith in its realization your
act attracts to your aid powers which the entire
scientific world has failed to understand or explain
with a reasonable hypothesis.

When you become familiar with the powers of
concentration you will then understand the reason for
choosing a definite chief aim as the first step in the
attainment of enduring success.

Concentrate your mind upon the attainment of the
object of a deeply seated desire and very soon you
will become a lode-stone that attracts, through the aid
of forces which no man can explain, the necessary
material counterparts of that desire, a statement of
fact which paves the way for the description of a
principle which constitutes the most important part of
this lesson, if not, in fact, the most important part of
the entire course, viz.:

When two or more people ally themselves, in a
spirit of perfect harmony, for the purpose of attaining

YOU have a tremendous
advantage over the
person who slanders you
or does you a wilful
injustice; you have it
within your power to
FORGIVE that person.

a definite end, if that alliance is faithfully observed
by all of whom it is composed, the alliance brings, to
each of those of whom it is composed, power that is
superhuman and seemingly irresistible in nature.

Back of the foregoing statement is a law, the
nature of which science has not yet determined, and it
is this law that I have had in mind in connection with
my repeated statements concerning the power of
organized effort which you will notice throughout this

In chemistry we learn that two or more elements
may be so compounded that the result is something
entirely different in nature, from any of the individual
elements. For example, ordinary water, known in
chemistry under the formula of H 2 0, is a compound
consisting of two atoms of hydrogen and one atom of
oxygen, but water is neither hydrogen nor oxygen.
This “marrying” of elements creates an entirely
different substance from that of either of its
component parts.

The same law through which this transformation
of physical elements takes place may be responsible
for the seemingly superhuman powers resulting from
the alliance of two or more people, in a perfect state
of harmony and understanding, for the attainment of a
given end.

This world, and all matter of which the other
planets consist, is made up of electrons (an electron
being the smallest known analyzable unit of matter,
and resembling, in nature, what we call electricity, or
a form of energy). On the other hand, thought, and
that which we call the “mind,” is also a form of
energy; in fact it is the highest form of energy known.

Thought, in other words, is organized energy, and it is
not improbable that thought is exactly the same sort of
energy as that which we generate with an electric
dynamo, although of a much more highly organized

Now, if all matter, in final analysis, consists of
groups of electrons, which are nothing more than a
form of energy which we call electricity, and if the
mind is nothing but a form of highly organized
electricity, do you not see how it is possible that the
laws which affect matter may also govern the mind?

And if combining two or more elements of matter,
in the proper proportion and under the right
conditions, will produce something entirely different
from those original elements (as in the case of H 2 0),
do you not see how it is possible so to combine the
energy of two or more minds that the result will be a
sort of composite mind that is totally different from
the individual minds of which it consists?

You have undoubtedly noticed the manner in
which; you are influenced while in the presence of
other people. Some people inspire you with optimism
and enthusiasm. Their very presence seems to
stimulate your own mind to greater action, and, this
not only “seems” to be true, but it is true. You have
noticed that the presence of others had a tendency to
lower your vitality and depress you; a tendency which
I can assure you was very real!

What, do you imagine, could be the cause of these
changes that come over us when we come within a
certain range of other people, unless it is the change
resulting from the blending or combining of their
minds with our own, through the operation of a law
that is not very well understood, but resembles (if, in
fact, it is not the same law) the law through which the
combining of two atoms of hydrogen and one atom of
oxygen produces water.

I have no scientific basis for this hypothesis, but
I have given it many years of serious thought and
always I come to the conclusion that it is at least a
sound hypothesis, although I have no possible way, as
yet, of reducing it to a provable hypothesis.

You need no proof, however, that the presence of
some people inspires you, while the presence of others
depresses you, as you know this to be a fact. Now it
stands to reason that the person who inspires you and
arouses your mind to a state of greater activity gives
you more power to achieve, while the person whose
presence depresses you and lowers your vitality, or
causes you to dissipate it in useless, disorganized
thought, has just the opposite effect on you. You can
understand this much without the aid of a hypothesis
and without further proof than that which you have
experienced time after time.

Come back, now, to the original statement that:

“When two or more people ally themselves, in a
spirit of perfect harmony, for the purpose of attaining
a definite end, if that alliance is faithfully observed by
all of whom it is composed, the alliance brings, to
each of those of whom it is composed, power that is
superhuman and seemingly irresistible in nature.”

Study, closely, the emphasized part of the
foregoing statement, for there you will find the
“mental formula” which, if not faithfully observed,
destroys the effect of the whole.

One atom of hydrogen combined with one atom of
oxygen will not produce water, nor will an alliance in
name only, that is not accompanied by “a spirit of
perfect harmony” (between those forming the
alliance), produce “power that is superhuman and
seemingly irresistible in nature.”

I have in mind a family of mountain-folk who, for
more than six generations, have lived in the
mountainous section of Kentucky. Generation after
generation of this family came and went without any
noticeable improvement of a mental nature, each
generation following in the footsteps of its ancestors.
They made their living from the soil, and as far as
they knew, or cared, the universe consisted of a little
spot of territory known as Letcher County. They
married strictly in their own “set,” and in their own

Finally, one of the members of this family strayed
away from the flock, so to speak, and married a well
educated and highly cultured woman from the
neighbor-state of Virginia. This woman was one of
those types of ambitious people who had learned that
the universe extended beyond the border line of
Letcher County, and covered, at least, the whole of
the southern states. She had heard of chemistry, and of
botany, and of biology, and of pathology, and of
psychology, and of many other subjects that were of
importance in the field of education. When her
children began to come along to the age of
understanding, she talked to them of these subjects;
and they, in turn, began to show a keen interest in

One of her children is now the president of a
great educational institution, where most of these
subjects, and many others of equal importance, are
taught. Another one of them is a prominent lawyer,
while still another is a successful physician.

Her husband (thanks to the influence of her mind)
is a well known dental surgeon, and the first of his
family, for six generations, to break away from the
traditions by which the family had been bound.

The blending of her mind with his gave him the
needed stimulus to spur him on and inspired him with
ambition such as he would never have known without
her influence.

For many years I have been studying the
biographies of those whom the world calls great, and
it seems to me more than a mere coincidence that in
every instance where the facts were available the
person who was really responsible for the greatness
was in the background, behind the scenes, and seldom
heard of by the hero-worshiping public. Not
infrequently is this “hidden power” a patient little
wife who has inspired her husband and urged him on
to great achievement, as was true in the case I have
just described.

Henry Ford is one of the modem miracles of this
age, and I doubt that this country, or any other, ever
produced an industrial genius of his equal. If thQ facts
were known (and perhaps they are known) they might
trace the cause of Mr. Ford’s phenomenal
achievements to a woman of whom the public hears
but little – his wife!

We read of Ford’s achievements and of his
enormous income and imagine him to be blessed with
matchless ability; and he is – ability of which the
world would never have heard had it not been for the
modifying influence of his wife, who has co-operated

DEFEAT, like a headache,
warns us that something
has gone wrong. If we are
intelligent we look for the
cause and profit by the experience

with him, during all the years of his struggle, “in a
spirit of perfect harmony, for the purpose of attaining
a definite end. ”

I have in mind another genius who is well known
to the entire civilized world, Thomas A. Edison. His
inventions are so well known that they need not be
named. Every time you press a button and turn on an
electric light, or hear a phonograph playing, you
should think of Edison, for it was he who perfected
both the incandescent light and the modem
phonograph. Every time you see a moving picture you
should think of Edison, for it was his genius, more
than that of any other person, who made this great
enterprise possible.

But, as in the case of Henry Ford, back of Mr.
Edison stands one of the most remarkable women in
America – his wife! No one outside of the Edison
family, and perhaps a very few intimate personal
friends of theirs, knows to what extent her influence
has made Edison’s achievements possible. Mrs. Edison
once told me that Mr. Edison’s outstanding quality,
the one which, above all others, was his greatest asset,
was that of –


When Mr. Edison starts a line of experiment or
research or investigation; he never “lets go” until he
either finds that for which he is looking or exhausts
every possible effort to do so.

Back of Mr. Edison stand two great powers; one
is concentration and the other is Mrs. Edison!

Night after night Mr. Edison has worked with
such enthusiasm that he required but three or four
hours of sleep. (Observe what was said about the
sustaining effects of enthusiasm in Lesson Seven of
this course.)

Plant a tiny apple seed in the right sort of soil, at
the right time of the year, and gradually it will burst
forth into a tiny sprig, and then it will expand and
grow into an apple tree. That tree does not come from
the soil, nor does it come from the elements of the air,
but from both of these sources, and the man has not
yet lived who could explain the law that attracts from
the air and the soil the combination of cells of which
that apple tree consists.

The tree does not come out of the tiny apple seed,
but, that seed is the beginning of the tree.

When two or more people ally themselves, “in a
spirit o f perfect harmony, for the purpose of attaining
a definite end, ” the end, itself, or the desire back of
that end, may be likened to the apple seed, and the
blending of the forces of energy of the two or more
minds may be likened to the air and the soil out of
which come the elements that form the material
objects of that desire.

The power back of the attraction and combination
of these forces of the mind can no more be explained
than can the power back of the combination of
elements out of which an apple tree “grows.”

But the all-important thing is that an apple tree
will “grow” from a seed thus properly planted, an
great achievement will follow the systematic blending
of two or more minds with a definite object in view.

In Lesson Thirteen you will see this principle of
allied effort carried to proportions which almost
stagger the imagination of all who have not trained
themselves to think in terms of organized thought!

This course, itself, is a very concrete illustration
of the principle underlying that which we have termed
organized effort, but you will observe that it requires
the entire sixteen lessons to complete the description
of this principle. Omit a single one of the sixteen
lessons and the omission would affect the whole as the
removal of one link would affect the whole of a chain.

As I have already stated in many different ways,
and for the purpose of emphasis, I now repeat: there is
a well founded hypothesis that when one concentrates
one’s mind upon a given subject, facts of a nature that
is closely related to that subject will “pour” in from
every conceivable source. The theory is that a deeply
seated desire, when once planted in the right sort of
“mental soil,” serves as a center of attraction or
magnet that attracts to it everything that harmonizes
with the nature of the desire.

Dr. Elmer Gates, of Washington, D. C, is perhaps
one of the most competent psychologists in the world.
He is recognized both in the field of psychology and
in other directly and indirectly related fields of
science, throughout the world, as being a man of the
highest scientific standing.

Come with me, for a moment, and study his

After Dr. Gates has followed a line of
investigation as far as possible through the usual
channels of research, and has availed himself of all
the recorded facts at his command, on a given subject,
he then takes a pencil and a tablet and “sits” for
further information, by concentrating his mind on that
subject until thoughts related to it begin to FLOW IN
UPON HIM. He writes down these thoughts, as they
come (from he knows not where). He told me that
many of his most important discoveries came through
this method. It was more than twenty years ago that I
first talked with Dr. Gates on this subject. Since that
time, through the discovery of the radio principle, we
have been provided with a reasonable hypothesis
through which to explain the results of these
“sittings,” viz.:

The ether, as we have discovered through the
modern radio apparatus, is in a constant state of
agitation. Sound waves are floating through the ether
at all times, but these waves cannot be detected,
beyond a short distance from their source, except by
the aid of properly attuned instruments.

Now, it seems reasonable to suppose that thought,
being the most highly organized form of energy
known, is constantly sending waves through the ether,
but these waves, like those of sound, can only be
detected and correctly interpreted by a properly
attuned mind.

There is no doubt that when Dr. Gates sat down in
a room and placed himself in a quiet, passive state of
mind, the dominating thoughts in his mind served as a
magnetic force that attracted the related or similar
thought waves of others as they passed through the
ether about him.

Taking the hypothesis just a step further, it has
occurred to me many times since the discovery of the
modern radio principle, that every thought that has
ever been released in organized form, from the mind
of any human being, is still in existence in the form of
a wave in the ether, and is constantly passing around
and around in a great endless circle; that the act of
concentrating one’s mind upon a given subject with
intensity sends out thought waves which reach and
blend with those of a related or similar nature, thereby
establishing a direct line of communication between
the one doing the concentrating and the thoughts of a
similar nature which have been previously set into

Going still a step further, may it not be possible
for one so to attune his mind and harmonize the rate
of vibration of thought with the rate of vibration of
the ether that all knowledge that has been accumulated
through the organized thoughts of the past is

With these hypotheses in mind, go back to Lesson
Two, of this course, and study Carnegie’s description
of the “master mind” through which he accumulated
his great fortune.

When Carnegie formed an alliance between more
than a score of carefully selected minds, he created,
by that means of compounding mind power, one of the
strongest industrial forces that the world has ever
witnessed. With a few notable (and very disastrous)
exceptions, the men constituting the “master mind”
which Carnegie created thought and acted as one!

And, that “master mind” (composed of many
individual minds) was concentrated upon a single
purpose, the nature of which is familiar to everyone
who knew Mr. Carnegie; particularly those who were
competing with him in the steel business.

If you have followed Henry Ford’s record, even
slightly, you undoubtedly have observed that
concentrated effort has been one of the outstanding
features of his career. Nearly thirty years ago he
adopted a policy of standardization as to the general

IS it not strange that the
word “Boomerang” has been
in the dictionary all these
years without its having
become generally known
that a “Boomerang” is an
instrument which comes
back and may wound the
hand that throws it?

type of automobile that he would build, and he
consistently maintained that policy until, the change
in public demand forced him, in 1927, to change it.

A few years ago, I met the former chief engineer
of the Ford plant, and he told me of an incident that
happened during the early stages of Mr. Ford’s
automobile experience which very clearly points to
concentrated effort as being one of his prominent
fundamentals of economic philosophy.

On this occasion the engineers of the Ford plant
had gathered in the engineering office for the purpose
of discussing a proposed change in the design of the
rear axle construction of the Ford automobile. Mr.
Ford stood around and listened to the discussion until
each man had had his “say,” then he walked over to
the table, tapped the drawing of the proposed axle
with his finger, and said:

“Now listen! the axle we are using does the work
for which it was intended, and does it well, and there’s
going to be no more change in that axle!”

He turned and walked away, and from that day
until this the rear axle construction of the Ford
automobile has remained substantially the same. It is
not improbable that Mr. Ford’s success in building and
marketing automobiles has been due, very largely, to
his policy of consistently concentrating his efforts
back of one plan, with but one definite purpose in
mind at a time.

A few years ago I read Edward Bok’s book, The
Man From Maine, which is the biography of his
father-in-law, Mr. Cyrus H. K. Curtis, the owner of
the Saturday Evening Post, the Ladies’ Home journal,
and several other publications. All through the book

I noticed that the outstanding feature of Mr. Curtis’
philosophy was that of concentration of effort back of
a definite purpose.

During the early days of his ownership of the
Saturday Evening Post, when he was pouring money
into a losing venture by the hundreds of thousands of
dollars, it required concentrated effort that was
backed by courage such as but few men possess, to
enable him to “carry on.”

Read The Man From Maine. It is a splendid
lesson on the subject of concentration, and supports,
to the smallest detail, the fundamentals upon which
this lesson is based.

The Saturday Evening Post is now one of the most
profitable magazines in the world, but its name would
have been long since forgotten had not Mr. Curtis
concentrated his attention and his fortune on the one
definite purpose of making it a great magazine.

We have seen what an important part environment
and habit play in connection with the subject of
concentration. We shall now discuss, briefly, a third
subject which is no less related to the subject of
concentration than are the other two, namely, memory.

The principles through which an accurate,
unfaltering memory may be trained are few, and
comparatively simple; viz.:

1. Retention: The receiving of a sense impression
through one or more of the five senses, and the
recording of this impression, in orderly fashion, in the
mind. This process may be likened to the recording of
s picture on the sensitized plate of a camera or kodak.

2. Recall: The reviving or recalling into the
conscious mind of those sense impressions which have
been recorded in the sub-conscious mind. This process
may be compared to the act of going through a card
index and pulling out a card on which information had
been previously recorded.

3. Recognition: The ability to recognize a sense
impression when it is called into the conscious mind,
and to identify it as being a duplicate of the original
impression, and to associate it with the original source
from which it came when it was first recorded. This
process enables us to distinguish between “memory”
and “imagination.”

These are the three principles that enter into the
act of remembering. Now let us make application of
these principles and determine how to use them
effectively, which may be done as follows:

First: When you wish to be sure of your ability to
recall a sense impression, such as a name, date or
place, be sure to make the impression vivid by
concentrating your attention upon it to the finest
detail. An effective way to do this is to repeat, several
times, that which you wish to remember. Just as a
photographer must give an “exposure” proper time to
record itself on the sensitized plate of the camera, so
must we give the sub-conscious mind time to record
properly and clearly any sense impression that we
wish to be able to recall with readiness.

Second: Associate that which you wish to
remember with some other object, name, place or date
with which you are quite familiar, and which you can
easily recall when you wish, as, for example, the name
of your home town, your close friend, the date of your
birth, etc., for your mind will then file away the sense
impression that you wish to be able to recall, with the
one that you can easily recall, so that when bringing
forth one into the conscious mind it brings, also, the
other one with it.

Third: Repeat that which you wish to remember, a
number of times, at the same time concentrating your
mind upon it, just as you would fix your mind on a
certain hour at which you wished to arise in the
morning, which, as you know, insures your awakening
at that precise hour. The common failing of not being
able to remember the names of other people, which
most of us have, is due entirely to the fact that we do
not properly record the name in the first place. When
you are introduced to a person whose name you wish
to be able to recall at will, repeat that name four or
five times, first making sure that you understood the
name correctly. If the name is similar to that of some
person whom you know well, associate the two names
together, thinking of both as you repeat the name of
the one whose name you wish to be able to recall.

If someone gives you a letter to be mailed, look
at the letter, then increase its size, in your
imagination, and see it hanging over a letter-box. Fix
in your mind a letter approximately the size of a door,
and associate it with a letter box, and you will observe
that the first letter box you pass on the street will
cause you to recall that big, odd-looking letter, which
you have in your pocket.

Suppose that you were introduced to a lady whose
name was Elizabeth Shearer, and you wished to be
able to recall her name at will. As you repeat her
name associate with it a large pair of scissors, say ten
feet in length, and Queen Elizabeth, and you will
observe that the recalling of either the large pair of
scissors or the name of Queen Elizabeth will help you
recall, also, the name of Elizabeth Shearer.

If you wish to be able to remember the name of
Lloyd Keith, just repeat the name several times and
associate with it the name of Lloyd George and
Keith’s Theater, either of which you can easily recall
at will.

The law of association is the most important
feature of a well trained memory, yet it is a very
simple law. All you have to do to make use of it is to
record the name of that which you wish to remember
with the name of that which you can readily
remember, and the recalling of one brings with it the

Nearly ten years ago a friend gave me his
residence telephone number, in Milwaukee,
Wisconsin, and although I did not write it down I
remember it today as well as I did the day he gave it
to me. This is the way that I recorded it:

The number and exchange were Lakeview 2651.

At the time he gave me the number we were
standing at the railroad station, in sight of Lake
Michigan; therefore, I used the lake as an associated
object with which to file the name of the telephone
exchange. It so happened that the telephone number
was made up of the age of my brother, who was 26,
and my father, who was 51, therefore I associated
their names with the number, thus insuring its recall.
To recall the telephone exchange and number,
therefore, I had only to think of Lake Michigan, my
brother and my father.

An acquaintance of mine found himself to be
suffering from what is ordinarily called a “wandering

DO you see that “lucky”
fellow over there who holds
a position through “pull”?
Let me whisper a secret in
your ear – Fate is standing
in wait for him just around
the corner, with a stuffed
club, and it is not stuffed
with cotton.

mind.” He was becoming “absent-minded” and unable
to remember. Let him tell you, in his own words
which follow, how he overcame this handicap:

“I am fifty years old. For a decade I have been a
department manager in a large factory. At first my
duties were easy, then the firm had a rapid expansion
of business which gave me added responsibilities.
Several of the young men in my department developed
unusual energy and ability – at least one of them had
his eye on my job.

“I had reached the age in life when a man likes to
be comfortable and, having been with the company a
long time, I felt that I could safely settle back into an
easy berth. The effect of this mental attitude was well
nigh disastrous to my position.

“About two years ago I noticed that my power of
concentration was weakening and my duties were
becoming irksome. I neglected my correspondence
until I looked with dread upon the formidable pile of
letters; reports accumulated and subordinates were
inconvenienced by the delay. I sat at my desk with my
mind wandering elsewhere.

“Other circumstances showed plainly that my
mind was not on my work; I forgot to attend an
important meeting of the officers of the company. One
of the clerks under me caught a bad mistake made in
an estimate on ‘a carload of goods, and, of course, saw
to it that the manager learned of the incident.

“I was thoroughly alarmed at the situation! and
asked for a week’s vacation to think things over. I was
determined to resign, or find the trouble and remedy
it. A few days of earnest introspection at an out-of-
the-way mountain resort convinced me that I was
suffering from a plain case of mind wandering. I was
lacking in concentration; my physical and mental
activities at the desk had become desultory. I was
careless and shiftless and neglectful – all because my
mind was not alertly on the job. When I had diagnosed
my case with satisfaction to myself I next sought the
remedy. I needed a complete new set of working
habits, and I made a resolve to acquire them.

“With paper and pencil I outlined a schedule to
cover the working day: first, the morning mail; then,
the orders to be filled; dictation; conference with
subordinates and miscellaneous duties; ending with a
clean desk before I left.

“‘How is habit formed?’ I asked myself mentally.
By repetition,’ came back the answer. But I have
been doing these things over and over thousands of
times,’ the other fellow in me protested. True, but not
in orderly concentrated fashion,’ replied the echo.

“I returned to the office with mind in leash, but
restless, and placed my new working schedule in force
at once. I performed the same duties with the same
zest and as nearly as possible at the same time every
day. When my mind started to slip away I quickly
brought it back.

“From a mental stimulus, created by will-power, I
progressed in habit building. Day after day, I
practiced concentration of thought. When I found
repetition becoming comfortable, then I knew that I
had won.”

Your ability to train your memory, or to develop
any desired habit, is a matter, solely, of being able to
fix your attention on a given subject until the outline
of that subject has been thoroughly impressed upon
the “sensitized plate” of your mind.

Concentration, itself, is nothing but a matter of
control of the attention!

You will observe that by reading a line of print
with which you are not familiar, and which you have
never seen before, and then closing your eyes, you can
see that line as plainly as though you were looking at
it on the printed page. In reality, you are “looking at
it,” not on the printed page, but on the sensitized plate
of your own mind. If you try this experiment and it
does not work the first time it is because you did not
concentrate your attention on the line closely enough!
Repeat the performance a few times and finally you
will succeed.

If you wish to memorize poetry, for example, you
can do so very quickly by training yourself to fix your
attention on the lines so closely that you can shut
your eyes and see them in your mind as plainly as you
see them on the printed page.

So important is this subject of control of
attention that I feel impelled to emphasize it in such a
way that you will not pass it by lightly. I have
reserved reference to this important subject until the
last, as a climax to this lesson, for the reason that I
consider it, by far, the most important part of the

The astounding results experienced by those who
make a practice of “crystal-gazing” are due, entirely,
to their ability to fix attention upon a given subject
for an unbroken period far beyond the ordinary.

Crystal-gazing is nothing but concentrated

I have already hinted at that which I will now
state as my belief, namely, that it is possible, through
the aid of concentrated attention, for one so to attune
one’s mind to the vibration of the ether that all the
secrets in the world of unfathomed and uncharted
mental phenomena may become as open books which
may be read at will.

What a thought this is to ponder over!

I am of the opinion, and not without substantial
evidence to support me, that it is possible for one to
develop the ability of fixing the attention so highly
that one may “tune in” and understand that which is in
the mind of any person. But this is not all, nor is it
the most important part of a hypothesis at which I
have arrived after many years of careful research, for
I am satisfied that one may just as easily go a step
further and “tune in” on the universal mind in which
all knowledge is stored where it may be appropriated
by all who master the art of coming after it.

To a highly orthodox mind these statements may
seem very irrational; but, to the student (and, so far,
there are but few people in the world who are more
than mere students, of an elementary grade, of this
subject) who has studied this subject with any
appreciable degree of understanding, these hypotheses
seem not only possible, but absolutely probable.

But put the hypothesis to a test of your own!

You can select no better subject upon which to try
an experiment than that which you have selected as
your definite chief aim in life.

Memorize your definite chief aim so you can
repeat it without looking at the written page, then
make a practice of fixing your attention on it at least
twice a day, proceeding as follows:

Go into some quiet place where you will not be
disturbed; sit down and completely relax your mind
and your body; then close your eyes and place your
fingers in your ears, thereby excluding the ordinary
sound waves and all of the light waves. In that
position repeat your definite chief aim in life, and as
you do so see yourself, in your imagination, in full
possession of the object of that aim. If a part of your
aim is the accumulation of money, as it undoubtedly
is, then see yourself in possession of that money. If a
part of the object of your definite aim is the
ownership of a home, then see a picture of that home,
in your imagination, just as you expect to see it in
reality. If a part of your definite aim is to become a
powerful and influential public speaker, then see
yourself before an enormous audience, and feel
yourself playing upon the emotions of that audience as
a great violinist would play upon the strings of the

As you approach the end of this lesson, there are
two things which you might do, viz.

First: You might begin, now, to cultivate the
ability to fix attention, at will, on a given subject,
with a feeling that this ability, when fully developed,
would bring you the object of your definite chief aim
in life; or,

Second: You might tilt your nose in the air and
with the smile of a cynic say to yourself – “Bosh” and
thereby mark yourself a fool!

Take your choice!

This lesson was not written as an argument, nor
as the subject of a debate. It is your privilege to
accept it, in whole or in part, or reject it, just as you

Fish don’t bite just for the
Keep a-pullin’!
Change your bait and
keep on fishin’;
Keep a-pullin’!
Luck ain’t nailed, to any
Men you envy, like as not,
Envy you your job and
Keep a-pullin’

But at this place I wish to state, however, that
this is not an age of cynicism or doubt. An age that
has conquered the air above us and the sea beneath us,
that has enabled us to harness the air and turn it into a
messenger that will carry the sound of our voice half-
way around the earth in the fractional part of a
second, certainly is not an age that lends
encouragement to the “doubting Thomases” or the “I-
don’t-believe-it Joneses. ”

The human family has passed through the “Stone
Age” and the “Iron Age” and the “Steel Age,” and
unless I have greatly misinterpreted the trend of the
times it is now entering the “Mind Power Age,” which
will eclipse, in stupendous achievement, all the other
“ages” combined.

Learn to fix your attention on a given subject, at
will, for whatever length of time you choose, and you
will have learned the secret passage-way to power and

This is concentration!

You will understand, from this lesson, that the
object of forming an alliance between two or more
people, and thereby creating a “Master Mind,” is to
apply the Law of Concentration more effectively than
it could be applied through the efforts of but one

The principle referred to as the “Master Mind” is
nothing more nor less than group concentration of
mind power upon the attainment of a definite object or
end. Greater power comes through group mind
concentration because of the “stepping up” process
Produced through the reaction of one mind upon
another or others.


Success, as has been stated in dozens of different
ways throughout this course, is very largely a matter
of tactful and harmonious negotiation with other
people. Generally speaking, the man who understands
how to “get people to do things” he wants done may
succeed in any calling.

As a fitting climax for this lesson, on the Law of
Concentration, we shall describe the principles
through which men are influenced; through which
cooperation is gained; through which antagonism is
eliminated and friendliness developed.

Force sometimes gets what appear to be
satisfactory results, but force, alone, never has built
and never can build enduring success.

The world war has done more than anything
which has happened in the history of the world to
show us the futility of force as a means of influencing
the human mind. Without going into details or
recounting the instances which could be cited, we all
know that force was the foundation upon which
German philosophy has been built during the past
forty years. The doctrine that might makes right was
given a worldwide trial and it failed.

The human body can be imprisoned or controlled
by physical force, but it is not so with the human
mind. No man on earth can control the mind of a
normal, healthy person if that person chooses to
exercise his God-given right to control his own mind.
The majority of people do not exercise this right.
They go through the world, thanks to our faulty
educational system, without having discovered the
strength which lies dormant in their own minds. Now
and then something happens, more in the nature of an
accident than anything else, which awakens a person
and causes him to discover where his real strength lies
and how to use it in the development of industry or
one of the professions. Result: a genius is born!

There is a given point at which the human mind
stops rising or exploring unless something out of the
daily routine happens to “push” it over this obstacle.
In some minds this point is very low and in others it is
very high. In still others it varies between low and
high. The individual who discovers a way to stimulate
his mind artificially, arouse it and cause it to go
beyond this average stopping point frequently, is sure
to be rewarded with fame and fortune if his efforts are
of a constructive nature.

The educator who discovers a way to stimulate
any mind and cause it to rise above this average
stopping point without any bad reactionary effects,
will confer a blessing on the human race second to
none in the history of the world. We, of course, do not
have reference to physical stimulants or narcotics.
These will always arouse the mind for a time, but
eventually they ruin it entirely. We have reference to
a purely mental stimulant, such as that which comes
through intense interest, desire, enthusiasm, love, etc.,
the factors out of which a “Master Mind” may be

The person who makes this discovery will do
much toward solving the crime problem. You can do
almost anything with a person when you learn how to
influence his mind. The mind may be likened to a
great field. It is a very fertile field which always
produces a crop after the kind of seed which is sown
in it. The problem, then, is to learn how to select the
right sort of seed and how to sow that seed so that it
takes root and grows quickly. We are sowing seed in
our minds daily, hourly, nay, every second, but we are
doing it promiscuously and more or less
unconsciously. We must learn to do it after a carefully
prepared plan, according to a well laid out design!
Haphazardly sown seed in the human mind brings back
a haphazard crop! There is no escape from this result.

History is full of notable cases of men who have
been transformed from law-abiding, peaceful,
constructive citizens to roving, vicious criminals. We
also have thousands of cases wherein men of the low,
vicious, so-called criminal type have been transformed
into constructive, law-abiding citizens. In every one
of these cases the transformation of the human being
took place in the mind of the man. He created in his
own mind, for one reason or another, a picture of
what, he desired and then proceeded to transform that
picture into reality. As a matter of fact, if a picture
of; any environment, condition or thing be pictured in
the human mind and if the mind be focused or
concentrated on that picture long enough and
persistently enough, and backed up with a strong
desire for the thing pictured, it is but a short step
from the picture, to the realization of it in physical or
mental form.

The world war brought out many startling
tendencies of the human mind which corroborate the
work which the psychologist has carried on in his
research into the workings of the mind. The following
account of a rough, uncouth, unschooled,
undisciplined young mountaineer is an excellent case
in point:


Rotarians Plan to Present Farm to Arvin York,
Unlettered Tennessee Squirrel Hunter

By George W. Dixon

How Arvin Cullom York, an unlettered Tennessee
squirrel hunter, became the foremost hero of the
American Expeditionary Forces in France, forms a
romantic chapter in the history of the world war.

York is a native of Fentress County. He was born
and reared among the hardy mountaineers of the
Tennessee woods. There is not even a railroad in
Fentress County. During his earlier years he was
reputed to be a desperate character. He was what was
known as a gunman. He was a dead shot with a
revolver, and his prowess with the rifle was known far
and wide among the plain people of the Tennessee

One day a religious organization pitched its tent
in the community in which York and his parents lived.
It was a strange sect that came to the mountains
looking for converts, but the methods of the evangels
of the new cult were full of fire and emotionalism.
They denounced the sinner, the vile character and the
man who took advantage of his neighbor. They pointed
to the religion of the Master as an example that all
should follow.


Alvin Cullom York startled his neighbors one
night by flinging himself down at the mourners’

HERE are twelve good rea-
sons for Failure. The first
one is the avowed intention
of doing no more than one
is paid to do, and the
person who makes this
avowal may see the other
eleven by stepping before a

bench. Old men stirred in their seats and women
craned their necks, as York wrestled with his sins in
the shadows of the Tennessee mountains.

York became an ardent apostle of the new
religion. He became an exhorter, a leader in the
religious life of the community and, although his
marksmanship was as deadly as ever, no one feared
him who walked in the path of righteousness.

When the news of the war reached that remote
section of Tennessee and the mountaineers were told
that they were going to be “conscripted,” York grew
sullen and disagreeable. He didn’t believe in killing
human beings, even in war. His Bible taught him,
“Thou shalt not kill.” To his mind this was literal and
final. He was branded as a “conscientious objector.”

The draft officers anticipated trouble. They knew
that his mind was made up, and they would have to
reach him in some manner other than by threats of


They went to York with a Bible and showed him
that the war was in a holy cause – the cause of liberty
and human freedom. They pointed out that men like
himself were called upon by the Higher Powers to
make the world free; to protect innocent women and
children from violation; to make life worth living for
the poor and oppressed; to overcome the “beast”
pictured in the Scriptures, and to make the world free
for the development of Christian ideals and Christian
manhood and womanhood. It was a fight between the
hosts of righteousness and the hordes of Satan. The
devil was trying to conquer the world through his
chosen agents, the Kaiser and his generals.

York’s eyes blazed with a fierce light. His big
hands closed like a vise. His strong jaws snapped.
“The Kaiser,” he hissed between his teeth, “the beast!
the destroyer of women and children! I’ll show him
where he belongs if I ever get within gunshot of him!”

He caressed his rifle, kissed his mother good-by
and told her he would see her again when the Kaiser
had been put out of business.

He went to the training camp and drilled with
scrupulous care and strict obedience to orders.

His skill at target practice attracted attention. His
comrades were puzzled at his high scores. They had
not reckoned that a backwoods squirrel hunter would
make fine material for a sniper in the front-line

York’s part in the war is now history. General
Pershing has designated him as the foremost
individual hero of the war. He won every decoration,
including the Congressional Medal, the Croix de
Guerre, the Legion of Honor. He faced the Germans
without fear of death. He was fighting to vindicate his
religion, for the sanctity of the home; the love of
women and children; the preservation of the ideals of
Christianity and the liberties of the poor and
oppressed. Fear was not in his code or his vocabulary.
His cod daring electrified more than a million men
and set the world to talking about this strange,
unlettered hero from the hills of Tennessee.

Here we have a case of a young mountaineer who,
had he been approached from just a slightly different
angle, undoubtedly would have resisted conscription
and, likely as not, would have become so embittered
toward his country that he would have become an
outlaw, looking for an opportunity to strike back at
the first chance.

Those who approached him knew something of
the principles through which the human mind works.
They knew how to manage young York by first
overcoming the resistance that he had worked up in
his own mind. This is the very point at which
thousands of men, through improper understanding of
these principles, are arbitrarily classed as criminals
and treated as dangerous, vicious people. Through
suggestion these people could have been handled as
effectively as young York was handled, and developed
into useful, productive human beings.

In your search for ways and means of
understanding and manipulating your own mind so you
can persuade it to create that which you desire in life,
let us remind you that, without a single exception,
anything which irritates you and arouses you to anger,
hatred, dislike, or cynicism, is destructive and very
bad for you.

You can never get the maximum or even a fair
average of constructive action out of your mind until
you have learned to control it and keep it from
becoming stimulated through anger or fear!

These two negatives, anger and fear, are
positively destructive to your mind, and as long as
you allow them to remain you can be sure of results
which are unsatisfactory and away below what you are
capable of producing.

In our discussion of environment and habit we
learned that the individual mind is amenable to the
suggestions of environment; that the minds of the
individuals of a crowd blend with one another
conforming to the suggestion of the prevailing
influence of the leader or dominating figure. Mr. J. A.
Fisk gives us an interesting account of the influence
of mental suggestion in the revival meeting, which
bears out the statement that the crowd mind blends
into one, as follows:


Modern psychology has firmly established the
fact that the greater part of the phenomena of the
religious “revival” are psychical rather than spiritual
in their nature, and abnormally psychical at that. The
leading authorities recognize the fact that the mental
excitement attendant upon the emotional appeals of
the “revivalist” must be classified with the
phenomena, of hypnotic suggestion rather than with
that of true, religious experience. And those who have
made a close study of the subject believe that instead
of such excitement tending to elevate the mind and
exalt the spirit of the individual, it serves to weaken
and degrade the mind and prostitute the spirit by
dragging it in the mud of abnormal psychic frenzy and
emotional excess. In fact, by some careful observers,
familiar with the respective phenomena, the religious
“revival” meeting is classed with the public hypnotic
“entertainment” as a typical example of psychic
intoxication and hysterical excess.

David Starr Jordan, chancellor emeritus of Leland
Stanford University, says: “Whisky, cocaine and
alcohol bring temporary insanity, and so does a
revival of religion.” The late Professor William
James, of Harvard University, the eminent
psychologist, says: “Religious revivalism is more
dangerous to the life of society than drunkenness.”

It should be unnecessary to state that in this
lesson the term “revival” is used in the narrower
signification indicating the typical religious emotional
excitement known by the term in question, and is not
intended to apply to the older and respected religious
experience designated by the same term, which was so
highly revered among the Puritans, Lutherans and
others in the past. A standard reference work speaks
of the general subject of the “revival” as follows:

“Revivals occur in all religions. When one takes
place a large number of persons who have been
comparatively dead or indifferent to spiritual
considerations simultaneously or in quick succession
become alive to their importance, alter spiritually and
morally, and act with exceeding zeal in converting
others to their views. A Mohammedan revival takes
the form of a return to the strict doctrines of the
Koran, and a desire to propagate them by the sword. A
Christian minority living in the place is in danger of
being massacred by the revivalists. Pentecostal
effusion of the Holy Spirit produced a revival within
the infant church, followed by numerous conversions
from outside. Revivals, though not called by that
name, occurred at intervals from apostolic times till
the Reformation, the revivalists being sometimes so
unsympathetically treated that they left the church and
formed sects, while, in other cases, and notably in
those of the founders of the monastic orders, they
were retained and acted on the church as a whole. The
spiritual impulse which led to the Reformation, and

NOTHING is so con-
tagious as enthusiasm.
It is the real allegory of
the tale of Orpheus. It
moves stones, it charms
brutes. Enthusiasm is
the genius of sincerity
and truth accomplishes
no victories without it.

the antagonistic one which produced or attended the
rise of the Society of Jesus, were both revivalist. It is,
however, to sudden increase of spiritual activity
within the Protestant churches that the term ‘revival’
is chiefly confined. The enterprise of the Wesleys and
Whitefield in this country and England from 1738
onward was thoroughly revivalist… .Since then,
various revivals have from time to time occurred, and
nearly all denominations aim at their production. The
means adopted are prayer for the Holy Spirit,
meetings continued night after night, often to a late
hour, stirring addresses, chiefly from revivalist
laymen, and after-meetings to deal with those
impressed. Ultimately it has been found that some of
those apparently converted have been steadfast, others
have fallen back, while deadness proportioned to the
previous excitement temporarily prevails. Sometimes
excitable persons at revival meetings utter piercing
cries, or even fall prostrate.

“These morbid manifestations are now
discouraged, and have in consequence become more

In order to understand the principle of the
operation of mental suggestion in the revival meeting,
we must first understand something of what is known
as the psychology of the crowd. Psychologists are
aware that the psychology of a crowd, considered as a
whole, differs materially from that of the separate
individuals composing that crowd. There is a crowd of
separate individuals, and a composite crowd in which
the emotional natures of the units seem to blend and
fuse. The change from the first-named crowd to the
second arises from the influence of earnest attention,
or deep emotional appeals or common interest. When
this change occurs the crowd becomes a composite
individual, the degree of whose intelligence and
emotional control is but little above that of its
weakest member. This fact, startling as it may appear
to the average reader, is well known and is admitted
by the leading psychologists of the day; and many
important essays and books have been written
thereupon. The predominant characteristics of this
“composite-mindedness” of a crowd are the evidences
of extreme suggestibility, response to appeals of
emotion, vivid imagination, and action arising from
imitation – all of which are mental traits universally
manifested by primitive man. In short, the crowd
manifests atavism, or reversion to early racial traits.

Dials, in his Psychology of the Aggregate Mind
of an Audience, holds that the mind of an assemblage
listening to a powerful speaker undergoes a curious
process called “fusion,” by which the individuals in
the audience, losing their personal traits for the time
being, to a greater or less degree, are reduced, as it
were, to a single individual, whose characteristics are
those of an impulsive youth of twenty, imbued in
general with high ideals, but sacking in reasoning,
power and will. Tarde, the French psychologist,
advances similar views.

Professor Joseph Jastrow, in his Fact and Fable in
Psychology, says:

“In the production of this state of mind a factor
as yet unmentioned plays a leading role, the power of
mental contagion. Error, like truth, flourishes in
crowds. At the heart of sympathy each finds a home…
No form of contagion is so insidious in its outset, so
difficult to check in its advance, so certain to leave
germs that may at any moment reveal their pernicious
power, as a mental contagion – the contagion of fear,
of panic, of fanaticism, of lawlessness, of
superstition, of error. …In brief, we must add to the
many factors which contribute to deception, the
recognized lowering of critical ability, of the power of
accurate observation, indeed, of rationality, which
merely being one of a crowd induces. The conjurer
finds it easy to perform to a large audience, because,
among other reasons, it is easier to arouse their
admiration and sympathy, easier to make them forget
themselves and enter into the uncritical spirit of
wonderland. It would seem that in some respects the
critical tone of an assembly, like the strength of a
chain, is that of its weakest member.”

Professor Le Bon, in his The Crowd, says:
“The sentiments and ideas of all the persons in
the gathering take one and the same direction, and
their conscious personality vanishes. A collective
mind is formed, doubtless transitory, by presenting
very clearly marked characteristics. The gathering has
become what, in the absence of a better expression, I
will call an organized crowd, or, if the term be
considered preferable, a psychological crowd. It forms
a single being, and is subjected to the law of the
mental unity of crowds. …The most striking peculiarity
presented by a psychological crowd is the following:
Whoever be the individuals that compose it, however
like or unlike be their mode of life, their occupation,
their character, or their intelligence, the fact that they
have been transformed into a crowd puts them in
Possession of a sort of collective mind which makes
them feel, think and act in a manner quite different
from that in which each individual of them would feel,
think and act were he in a state of isolation. There are
certain ideas and feelings which do not come into
being, or do not transform themselves into acts,
except in the case of the individuals forming a
crowd. …In crowds it is stupidity and not mother wit
that is accumulated. In the collective mind the
intellectual aptitudes of the individuals, and in
consequence their individuality, is weakened… .The
most careful observations seem to prove that an
individual immerged for some length of time in a
crowd in action soon finds himself in a special state,
which most resembles the state of fascination in which
the hypnotized individual finds himself… .The
conscious personality has entirely vanished, will and
discernment are lost. All feelings and thoughts are
bent in the direction determined by the
hypnotizer… .Under the influence of a suggestion he
will undertake the accomplishment of certain acts with
irresistible impetuosity. This impetuosity is the more
irresistible in the case of crowds, from the fact that,
the suggestion being the same for all the individuals
of the crowd, it gains in strength by reciprocity.
Moreover, by the mere fact that he forms part of an
organized crowd, a man descends several rungs in the
ladder of civilization. Isolated, he may be a cultured
individual; in a crowd, he is a barbarian – that is, a
creature acting by instinct. He possesses the
spontaneity, the violence, the ferocity, and also the
enthusiasm and heroism of primitive beings, whom he
further tends to resemble by the facility with which he
allows himself to be induced to commit acts contrary
to his most obvious interests and his best known
habits. An individual in a crowd is a grain of sand
amid other grains of sand, which the wind stirs up at

Professor Davenport, in his Primitive Traits in
Religious Revivals, says:

“The mind of the crowd is strangely like that of
primitive man. Most of the people in it may be far
from primitive in emotion, in thought, in character;
nevertheless, the result tends always to be the same.
Stimulation immediately begets action. Reason is in
abeyance. The cool, rational speaker has little chance
beside the skillful emotional orator. The crowd thinks
in images, and speech must take this form to be
accessible to it. The images are not connected by any
natural bond, and they take each other’s place like the
slides of a magic lantern. It follows from this, of
course, that appeals to the imagination have
paramount influence… .The crowd is united and
governed by emotion rather than by reason. Emotion is
the natural bond, for men differ much less in this
respect than in intellect. It is also true that in a crowd
of a thousand men the amount of emotion actually
generated and existing is far greater than the sum
which might conceivably be obtained by adding
together the emotions of the individuals taken by
themselves. The explanation of this is that the
attention of the crowd is always directed either by the
circumstances of the occasion or by the speaker to
certain common ideas – as ‘salvation’ in religious
gatherings. …and every individual in the gathering is
stirred with emotion, not only because the idea or the
shibboleth stirs him, but also because he is conscious
that every other individual in the gathering believes in
the idea or the shibboleth, and is stirred by it, too.

SOME men are successful
as long as someone else
stands back of them and
encourages them, and
some men are successful
in spite of Hell!
Take your choice

And this enormously increases the volume of his own
emotion and consequently the total volume of emotion
in the crowd. As in the case of the primitive mind,
imagination has unlocked the floodgates of emotion,
which on occasion may become wild enthusiasm or
demoniac frenzy.”

The student of suggestion will see that not only
are the emotional members of a revival audience
subject to the effect of the “composite-mindedness”
arising from the “psychology of the crowd” and are
thereby weakened in resistive power, but that they are
also brought under the influence of two other very
potent forms of mental suggestion. Added to the
powerful suggestion of authority exercised by the
revivalist, which is exerted to its fullest along lines
very similar to that of the professional hypnotist, is
the suggestion of imitation exerted upon each
individual by the combined force of the balance of the

As Durkheim observed in his psychological
investigations, the average individual is “intimidated
by the mass” of the crowd around him, or before him,
and experiences that peculiar psychological influence
exerted by the mere number of people as against his
individual self. Not only does the suggestible person
find it easy to respond to the authoritative suggestions
of the preacher and the exhortations of his helpers,
but he is also brought under the direct fire of the
imitative suggestions of those on all sides who are
experiencing emotional activities and who are
manifesting them outwardly. Not only does the voice
of the shepherd urge forward, but the tinkle of the
bellwether’s bell is also heard, and the imitative
tendency of the flock, which causes one sheep to jump
because one ahead of him does so (and so on until the
last sheep has jumped), needs but the force of the
example of a leader to start into motion the entire
flock. This is not an exaggeration – human beings, in
times of panic, fright, or deep emotion of any kind,
manifest the imitative tendency of the sheep, and the
tendency of cattle and horses to “stampede” under

To the student experienced in the experimental
work of the psychological laboratory there is the very
closest analogy observed in the respective phenomena
of the revival and hypnotic suggestion. In both cases
the attention and interest is attracted by the unusual
procedure; the element of mystery and awe is induced
by words and actions calculated to inspire them; the
senses are tired by monotonous talk in an impressive
and authoritative tone; and finally the suggestions are
projected in a commanding, suggestive manner
familiar to all students of hypnotic suggestion. The
subjects in both cases are prepared for the final
suggestions and commands, by previously given minor
suggestions, such as: “Stand up,” or “Look this way,”
etc., in the case of the hypnotist; and by: “All those
who think so-and-so, stand up,” and “All who are
willing to become better, stand up,” etc., in the case
of the revivalist. The impressionable subjects are thus
accustomed to obedience to suggestion by easy stages.
And, finally, the commanding suggestion: “Come right
up – right up – this way – right up – come, I say, come,
come, come! ” etc., which takes the impressed ones
right off their feet and rushes them to the front, are,
almost precisely the same in the hypnotic experiment
or seance, on the one hand, and the sensational
revival, on the other. Every good revivalist would
make a good hypnotic operator, and every good
hypnotic operator would make a good revivalist if his
mind were turned in that direction.

In the revival, the person giving the suggestions
has the advantage of breaking down the resistance of
his audience by arousing their sentiments and
emotions. Tales depicting the influence of mother,
home and heaven; songs like “Tell Mother, I’ll Be
There”; and personal appeals to the revered
associations of one’s past and early life tend to reduce
one to the state of emotional response, and render him
most susceptible to strong, repeated suggestions along
the same line. Young people and hysterical women are
especially susceptible to this form of emotional
suggestion. Their feelings are stirred, and the will is
influenced by the preaching, the songs, and the
personal appeals of the co-workers of the revivalist.

The most sacred sentimental memories are
reawakened for the moment and old conditions of
mind are reinduced. “Where Is My Wandering Boy
Tonight?” brings forth tears to many a one to whom
the memory of the mother is sacred, and the preaching
that the mother is dwelling in a state of bliss beyond
the skies, from which the unconverted child is cut off
unless he professes faith, serves to move many to
action for the time being. The element of fear is also
invoked in the revival – not so much as formerly, it is
true, but still to a considerable extent and more
subtly. The fear of a sudden death in an unconverted
condition is held over the audience, and, “Why not
now – why not tonight?” is asked him, accompanied by
the hymn; “Oh, Why Do You Wait, Dear Brother?” As
Davenport says:

“It is well known that the employment of
symbolic images immensely increases the emotion of
an audience. The vocabulary of revivals abounds in
them – the cross, the crown, the angel band, hell,
heaven. Now vivid imagination and strong feeling and
belief are states of mind favorable to suggestion as
well as to impulsive action. It is also true that the
influence of a crowd largely in sympathy with the
ideas suggested is thoroughly coercive or intimidative
upon the individual sinner. There is considerable
professed conversion which results in the beginning
from little more than this form of social pressure, and
which may never develop beyond it. Finally, the
inhibition of all extraneous ideas is encouraged in
revival assemblies both by prayer and speech. There
is, therefore, extreme sensitiveness to suggestion.
When to these conditions of negative consciousness on
the part of an audience there has been added a
conductor of the meetings who has a high hypnotic
potential, such as Wesley or Finney, or who is only a
thoroughly persuasive and magnetic personality, such
as Whitefield, there may easily be an influence
exerted upon certain individuals of a crowd which
closely approaches the abnormal or thoroughly
hypnotic. When this point is not reached there is still
a great amount of highly acute though normal
suggestibility to be reckoned with.”

The persons who show signs of being influenced
are then “labored with” by either the revivalist or his
co-workers. They are urged to surrender their will,
and “Leave it all to the Lord.” They are told to “Give
yourself to God, now, right now, this minute”; or to
“Only believe now, and you shall be saved”; or “Won’t
you give yourself to Jesus?” etc. They are exhorted
and prayed with; arms are placed around their
shoulders, and every art of emotional persuasive
suggestion is used to make the sinner “give up.”

Starbuck in his The Psychology of Religion
relates a number of instances of the experiences of
converted persons at revivals. One person wrote as

“My will seemed wholly at the mercy of others,
particularly of the revivalist M_. There was absolutely
no intellectual element. It was pure feeling. There
followed a period of ecstasy. I was bent on doing good
and was eloquent in appealing to others. The state of
moral exaltation did not continue. It was followed by
a complete relapse from orthodox religion.”

Davenport has the following to say in reply to the
claim that the old methods of influencing converts at a
revival have passed away with the crude theology of
the past:

“I lay particular stress upon this matter here,
because, while the employment of irrational fear in
revivals has largely passed away, the employment of
the hypnotic method has not passed away. There has
rather been a recrudescence and a conscious
strengthening of it because the old prop of terror is
gone. And it cannot be too vigorously emphasized that
such a force is not a ‘spiritual’ force in any high and
clear sense at all, but is rather uncanny and psychic
and obscure. And the method itself needs to be greatly
refined before it can ever be of any spiritual benefit
whatever. It is thoroughly primitive and belongs with
the animal and instinctive means of fascination. In
this bald, crude form, the feline employs it upon the
helpless bird and the Indian medicine-man upon the

YOU need have no fear of
competition from the person
who says, “I’m not paid to
do this and I’ll not do it.”
He will never be a
dangerous competitor for
your job. But watch out for
the fellow who remains at
his work until it is finished
and performs a little more
than is expected of him, for
he may challenge you at the
post and pass you at the

ghost-dance votary. When used, as it has often been,
upon little children who are naturally highly
suggestible, it has no justification whatever and is
mentally and morally injurious in the highest degree. I
do not see how violent emotional throes and the use of
suggestion in its crude forms can be made serviceable
even in the cases of hardened sinners, and certainly
with large classes of the population the employment of
this means is nothing but psychological malpractice.
We guard with intelligent care against quackery in
physiological obstetrics. It would be well if a sterner
training and prohibition hedged about the spiritual
obstetrician, whose function it is to guide the far more
delicate process of the new birth.”

Some who favor the methods of the revival, but
who also recognize the fact that mental suggestion
plays a most important part in the phenomena thereof,
hold that the objections similar to those here advanced
are not valid against the methods of the revival,
inasmuch as mental suggestion, as is well known, may
be used for good purposes as well as bad – for the
benefit and uplifting of people as well as in the
opposite direction. This being admitted, these good
folks argue that mental suggestion in the revival is a
legitimate method or “weapon of attack upon the
stronghold of the devil.” But this argument is found to
be defective when examined in its effects and
consequences. In the first place, it would seem to
identify the emotional, neurotic and hysterical mental
states induced by revival methods with the spiritual
uplift and moral regeneration which is the
accompaniment of true religious experience. It seeks
to place the counterfeit on a par with the genuine – the
baleful glare of the rays of the psychic moon with the
invigorating and animating rays of the spiritual sun. It
seeks to raise the hypnotic phase to that of the
“spiritual-mindedness” of man. To those who are
familiar with the two classes of phenomena, there is a
difference as wide as that between the poles existing
between them.

As a straw showing how the wind of the best
modern religious thought is blowing, we submit the
following, from the volume entitled Religion and
Miracle, from the pen of Rev. Dr. George A. Gordon,
pastor emeritus of the New Old South Church of

“For this end professional revivalism, with its
organizations, its staff of reporters who make the
figures suit the hopes of good men, the system of
advertisements, and the exclusion or suppression of
all sound critical comment, the appeals to emotion and
the use of means which have no visible connection
with grace and cannot by any possibility lead to glory,
is utterly inadequate. The world waits for the vision,
the passion, the simplicity and the stem truthfulness
of the Hebrew prophet; it awaits the imperial breadth
and moral energy of the Christian apostle to the
nations; it awaits the teacher who, like Christ, shall
carry his doctrine in a great mind and a great

While there have undoubtedly been many
instances of persons attracted originally by the
emotional excitement of the revival, and afterwards
leading worthy religious lives in accordance with the
higher spiritual nature, still in too many cases the
revival has exerted but a temporary effect for good
upon the persons yielding to the excitement, and after
the stress has passed has resulted in creating an
indifference and even an aversion for true religious
feeling. The reaction is often equal to the original
action. The consequences of “backsliding” are well
known in all churches, after a spirited revival. In
others there is merely awakened a susceptibility to
emotional excitement, which causes the individual to
undergo repeated stages of “conversion” at each
revival, and a subsequent “backsliding” after the
influence of the meeting is withdrawn.

Moreover, it is a fact known to psychologists that
persons who have given way to the emotional
excitement and excesses of the typical revival are
rendered afterwards far more suggestible and open to
“isms,” fads and false religions than before. The
people flocking to the support of the various pseudo-
religious adventurers and impostors of the age are
generally found to be the same people who were
previously the most ardent and excitable converts of
the revival. The ranks of the “Messiahs,” “Elijahs” and
“Prophets of the Dawn,” who have appeared in great
numbers in this country and England during the past
fifty years, have been recruited almost exclusively
from those who have previously “experienced” the
revival fervor in the orthodox churches. It is the old
story of the training of the hypnotic subject.
Especially harmful is this form of emotional
intoxication among young people and women. It must
be remembered that the period of adolescence is one
in which the mental nature of the individual is
undergoing great changes. It is a period noted for
peculiar development of the emotional nature, the sex
nature, and the religious nature. The existing
conditions at this period render the psychic
debauchery of the revival, seance or hypnotic
exhibition particularly harmful. Excessive emotional
excitement, coupled with mystery, fear and awe, at
this period of life, often results in morbid and
abnormal conditions arising in after life. As
Davenport well says: “It is no time for the shock of
fear or the agony of remorse. The only result of such
misguided religious zeal is likely to be a
strengthening in many cases of those tendencies,
especially in females, toward morbidity and hysteria,
toward darkness and doubt.”

There are other facts connected with the close
relation existing between abnormal religious
excitement and the undue arousing of the sexual
nature, which are well known to all students of the
subject, but which cannot be spoken of here. As a
hint, however, the following, from Davenport, will
serve its purpose: “… At the age of puberty there is an
organic process at work which pushes into activity at
nearly the same time the sexual and the spiritual.
There is no proof, however, of the causation of the
latter by the former. But it does appear to be true that
the two are closely associated at the point in the
physical process where they branch in different
directions, that at that critical period any radical
excitation of the one has its influence upon the other.”
A careful consideration of this important statement
will serve to explain many things that have sorely
perplexed many good people in the past, in connection
with revival excitement in a town, camp meetings, etc.
This apparent influence of the devil, which so worried
our forefathers, is seen to be but the operation of
natural psychological and physiological laws. To
understand it is to have the remedy at hand.”

But what do the authorities say of the revival of
the future – the new revival – the real revival? Let
Professor Davenport speak for the critics – he is well
adapted for the task. He says:

“There will be, I believe, far less use of the
revival meeting as a crass coercive instrument for
overriding the will and overwhelming the reason of
the individual man. The influence of public religious
gatherings will be more indirect, more unobtrusive. It
will be recognized that hypnotization and forced
choices weaken the soul, and there will be no attempt
to press to decision in so great a matter under the
spell of excitement and contagion and suggestion. . . .
The converts may be few. They may be many. They
will be measured, not by the capacity of the preacher
for administrative hypnotism, but rather by the
capacity for unselfish friendship of every Christian
man and woman. But of this I think we may be
confident – the days of religious effervescence and
passional unrestraint are dying. The days of
intelligent, undemonstrative and self-sacrificing piety
are dawning. To do justly, to love mercy, to walk
humbly with God – these remain the cardinal tests of
the divine in man.

Religious experience is an evolution. We go on
from the rudimentary and the primitive to the rational
and the spiritual. And, believe Paul, the mature fruit
of the Spirit is not the subliminal uprush, the lapse of
inhibition, but rational love, joy, peace, long-
suffering, kindness, goodness, faithfulness, meekness
– self-control.”

The Law of Concentration is one of the major
principles which must be understood and applied
intelligently by all who would successfully experiment

UNTIL you have learned to
be tolerant with those who
do not always agree with
you – until you have
cultivated the habit of
saying some kind word of
those whom you do not
admire – until you have
formed the habit of looking
for the good instead of the
bad there is in others, you
will be neither successful
nor happy.

with the principle described in this course as the
“Master Mind.”

The foregoing comments, by leading authorities
of the world, will give you a better understanding of
the Law of Concentration as it is often used by those
who wish to “blend” or “fuse” the minds of a crowd so
they will function as a single mind.

You are now ready for the lesson on Co-
operation, which will take you further into the
methods of applying the psychological laws upon
which this philosophy of success is based.

IF you hesitate or turn
backward while under
fire, you’re not a Fighter –
you’re a “Quitter”; and the
Devil, himself, hates the
person with a rubber
backbone. He smells bad burning.